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Grammys 2024: The Beatles claim ‘Best Music Video’ win

At the Grammys 2024 in Los Angeles, The Beatles claimed yet another prise. This time, the band won the gong for ‘Best Music Video’.

They received the award for the Em Cooper-directed new video for ‘I’m Only Sleeping’. In doing so, they beat fellow nominees Tyler Childers for ‘In Your Love’, ‘What Was I Made For’ by Billie Eilish for the Barbie soundtrack, ‘Count Me Out’ by Kendrick Lamar, Troye Sivan’s ‘Rush’.

“I can’t believe it,” Cooper said when collecting the award. “And I can’t believe I get to say this, but I’d like to thank John, Paul, George and Ringo.” Later adding, “It was a labour of love.”

The animated video was, indeed, a labour of love with Cooper constructed over 1300 oil paintings for the short feature. That’s something that you might be tempted to call painstaking if Cooper didn’t make it clear that it was such a joy.

Exploring the half-light world between dreaming and wakefulness, the effect was achieved by working on an animation rostrum on sheets of celluloid. Every single frame was then painted individually over the course of months.

The result is a stunning music video that proves how transcendent The Beatles remain in the modern age. The art of the ‘Fab Four’ lives on, and even if questions about whether we really need another expensive reissue remain, they are somewhat silenced by the beauty of this project.

Now, it has claimed them another Grammy, on top of the seven that they won for their music. You can check out the video below.

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