The Beatles returned in 2023 with their first new single in decades, much to the delight of fans. The band’s “Now And Then” cleverly utilized artificial intelligence technology to allow all four members of the group to contribute to the tune–even though half of the outfit is no longer with us. “Now And Then” became a quick hit on many Billboard charts, but on most of those, it didn’t hold on very long.
The single is still present on a handful of Billboard rankings to this day, months after it was released. As the cut continues to perform well, it has not only become a welcome win for the group, but their longest-charting hit single on a number of lists.
“Now And Then” has spent the most time on the Hot Rock & Alternative Songs chart. That tally ranks the most-consumed rock and alternative tracks in the U.S., as its name suggests. The list uses a methodology that combines sales, streams, and radio airplay to show what rocking tunes America loves.
As of this frame, “Now And Then” has spent nine weeks on the Hot Rock & Alternative Songs chart. That’s the longest stay The Beatles have ever managed on the ranking. Before this latest smash, their longest-running hit was “Here Comes the Sun.” That cut held on for half a dozen turns.
“Now and Then” has been falling down the Hot Rock & Alternative Songs chart for weeks, but it probably won’t disappear for a little while. The tune is still sitting pretty at No. 37 on the 50-spot tally, so it may soon become their first hit to spend double-digit turns on the ranking.
Over on the similar Hot Rock Songs chart, “Now And Then” has racked up nearly as many weeks. This frame, it’s up to eight turns on the tally. Just as is the case on the Hot Rock & Alternative Songs list, the track recently passed “Here Comes The Sun” as the longest-running winner, beating its six stints on the roster.
“Now And Then” is also performing well at rock radio stations across the U.S., which were initially eager to play something brand new from the most successful rock band of all time. On the Adult Alternative Airplay chart, the recent single didn’t have as many other cuts from the same outfit to pass when it comes to longevity, but it’s still managed to become the Fab Four’s biggest hit so far.
“Now And Then” didn’t just give the group their first No. 1 on the Adult Alternative Airplay tally, it has now become their longest-charting smash as well. The track has lived on the list for eight weeks–beating the five that “Real Love” accomplished in the mid-’90s.
